When you have a brand, you want to protect with a trademark, we begin with a collection of relevant information in the form of a questionnaire. After accessing the information, we will help to identify the specific trademark (word, logo, etc.) that you need to register, and the target markets you want protection in. We'll then create a customized strategy for your trademark registration process.
International Trademark Protection
Trademarks aren't automatically protected globally. Each country has its own trademark office and registration process. To ensure brand protection in international markets, businesses must file separate applications in each target country. A trademark registered in one country only holds weight within its borders. Missing filing deadlines in a specific country means your brand goes unprotected there. The good news is that individuals and businesses can file for trademarks in any country, regardless of nationality. The Madrid Protocol offers a streamlined approach, allowing a single application to designate protection in multiple member countries. Regardless of the filing method, securing trademarks in key markets is crucial to prevent imitators and safeguard brand reputation. Building a strong international trademark portfolio fosters brand recognition and empowers businesses to compete effectively on a global scale.
Service Offerings
At Metayage, we offer comprehensive international trademark protection services. Our expert team guides you through every step of the process, from initial search to ongoing management, ensuring your brand is safeguarded across global markets.
Trademark Search & Clearance
Minimize risk from the outset. Our team conducts comprehensive trademark searches to assess the availability of your desired mark and identify potential conflicts with existing trademarks. This proactive approach helps you avoid costly investments in branding with potential legal challenges.
Class Selection & Document Collection
Lay the groundwork for success. Our team will guide you through selecting the appropriate trademark classes that accurately reflect the goods and services your brand represents. We will also assist with compiling the necessary documents required for a smooth filing process.
Trademark Filing & Prosecution
Benefit from our expertise in navigating the trademark application process. We handle the entire application process, including preparing and submitting the application to the trademark office, addressing any objections that may arise, and ensuring your trademark registration goes smoothly.
International Trademark Filing
Secure international brand protection with our guidance. We'll assist you in filing for trademark protection in multiple countries through established treaties or national applications, tailoring the strategy to your specific needs.
Trademark Valuation
We will help determine the value of your trademark for various purposes, such as financial reporting or negotiations.
Trademark Licensing & Portfolio Management
We provide strategic advice on licensing your trademark to others, fostering new revenue streams and expanding brand awareness. Additionally, we assist you in managing your entire trademark portfolio, ensuring all your trademarks remain protected and optimized.
Trademark Maintenance and Renewal
Ensure continuous brand protection with our reliable maintenance and renewal services. We'll meticulously track renewal deadlines and manage the process, guaranteeing your trademark remains registered for continued protection.
Why Choose Us
Metayage has good expertise!
We have successfully filed over 163 Indian Trademarks, 86 US Trademarks and over 63 Trademarks in other countries at a success rate of 99%.
We act as your strategic IP partner
Our slogan is "Your Strategy First®", which means that we start with the client's business strategy and goals and then align our efforts to achieve those goals.
Where others stop, we begin
We have deep expertise and an excellent track record in building International Trademark portfolios, Trademarks in India, the US as well as in other foreign countries. Our team's extensive knowledge and experience enable us to handle the intricacies of trademark registration processes worldwide, ensuring our clients' brands receive comprehensive protection on a global scale. From understanding the unique requirements of each jurisdiction to effectively managing the application procedures, we are committed to delivering outstanding results and safeguarding the trademark rights of our clients across borders.
The Trademark process is not easy, but Metayage makes it simple.
We simplify and assist our clients at every stage of the application process. Hence, clients have told us that we have made the process smooth for them. We make each step less complicated and simpler by offering our expert support and guidance along the journey, which many of our clients have appreciated. By trying to learn about goods and services related to our clients and educating them about the trademark application process, we convert a process that could be painful into one that is a pleasure!
We think International, from day one!
Most IP firms are familiar only with their jurisdictions and tend to advise their clients on trademark strategy based on their knowledge of the trademark laws in their own country. However, in today's globalized world, a company may be incorporated in one country (e.g. for tax reasons), may have its people in another country (e.g. for talent), but choose to sell and register their trademark in another country (e.g., where there is a big market and high value). Metayage's approach and strategy are personalized and unique to the client's business, and there is no one-size-fits-all approach. Having expertise that cuts across countries enables us to take a truly international approach right from the beginning. Hence, filing foreign trademark applications is not hindsight, but a key ingredient of your vision and roadmap.
Process Overview
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Next, we'll conduct a comprehensive trademark search to identify any potential conflicts with existing trademarks. Based on the search results, we'll advise you on the likelihood of successful registration and recommend any necessary adjustments to your trademark.
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If the search is clear, we'll proceed with filing your trademark application with the appropriate trademark office. We'll handle all the paperwork and ensure your application accurately reflects your brand and complies with legal requirements.
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Our experienced team will monitor the application process and address any objections that may arise from the trademark office. We'll work diligently to overcome these challenges and ensure smooth registration for your valuable trademark.
Trust Indicators
Metayage is a strategic IP partner for leading incubators like SINE, IIT Bombay, PSG-STEP, CIE, IIIT-H. and VIT-TBI. We take pride in enabling our clients to win international recognition due to the International IP portfolios that Metayage has built for them. Some awards that our innovative clients have received include Forbes 30 under 30, Best IP driven Startup of the Year 2022” from ASSOCHAM, and the top innovative company (medium enterprise) in manufacturing from CII in 2021. The Office of Controller General of Patents, Designs and Trademarks (CGPDTM) has selected our client, a leading Institute of Technology as an awardee of the “NATIONAL INTELLECTUAL PROPERTY AWARDS 2021 & 2022.”
Frequently Asked Questions
Some common questions that clients have when they seek international patent protection include:
A trademark is a symbol, word, phrase, design, or even a sound that identifies a specific source of goods or services and distinguishes it from others. It's essentially what sets your brand apart from competitors. Think of Nike's swoosh or Apple's logo.
Trademark registration grants you legal ownership of your trademark within a specific jurisdiction. This allows you to:
- Take legal action against infringement (someone else using your trademark)
- Deter competitors from using similar marks
- Increase brand value and recognition
- Build consumer trust by showing you own the brand
Registration is not mandatory, but highly recommended. Unregistered trademarks offer limited protection. While you might be able to take legal action for "passing off" (deception about the origin of goods/services), it's weaker than with a registered trademark.
Many things can be trademarked, including Words, logos, slogans, Designs, shapes, packaging (think Coca-Cola bottle), Sounds (think MGM's lion roar).
Trademark registrations typically last for 10 years, with the option to renew them indefinitely for additional 10-year terms.
Yes, but the process is more complex. You can file international applications through treaties like the Madrid Protocol or file directly in each country you want protection in.
If someone uses your registered trademark without permission, you can take legal action to stop them and potentially recover damages. Consulting an intellectual property attorney is recommended for navigating infringement issues.
Metayage has set up offices at strategic locations in hubs of innovation and deep technology such as Bangalore and Hyderabad. Our Bangalore office is located at the Atal Incubation Centre in Dayanand Sagar College on Hosur Road, which is close to the startup hubs of HSR Layout and Koramangala. Metayage’s Hyderabad office is in the deep tech incubator CIE, IIIT Hyderabad campus, where T-Hub is also located. Our office in Chennai is located within a stone’s throw from the Intellectual Property Office in Chennai, which is the jurisdiction for the states in South India. Our Coimbatore office is within the PSG-STEP incubator, near several innovative startups and accessible to researchers and scientists from the PSG College of Technology.
