ABSTRACT: The system for recognizing one or more objects of a design creative within an environment, analyzing the one or more objects using a deep neural networking model and generating a modified design creative by:

(i) determining a location of a design creative within the media content, 

(iii) determining an object from the design creative,

(iv) determining an attribute of the object,

(v) implementing a compliance rule to the attribute of the object to determine a distinctness and an effectiveness of a brand product,

(vi) generating an attention sequence and heatmap for the media content, 

(vii) automatically generating a first recommendation based on the compliance rule, the attention heatmap, and the attention sequence, and 

(viii) automatically generating a modified design creative for the environment based on the attention heatmap, the attention sequence and the generated first recommendation using the deep neural networking model.